The strategies are likely the same for musicians. To me, what’s absolutely the most important part of a pitch and delivery, is maintaining the trust. Fantastic that the author marketed really well (I must go explore your linked article to find out more), but the fact that so many supporters were dissatisfied with the quality tells me that there was a layer of dishonesty with the marketing. Or maybe the product wasn’t accurately described. It’s such a shame, but that person likely won’t have the trust built into their audience for any future endeavor. What do you think?
I agree that trust appears to have been broken. While the author technically did provide a book for people to read, they did not take the time and care to make it something people actually enjoyed reading. There have been comparisons of the author being somewhat like Elizabeth Holmes in the product was all marketing and no substance. Unfortunately that does give a bad name to indie publishing.
The strategies are likely the same for musicians. To me, what’s absolutely the most important part of a pitch and delivery, is maintaining the trust. Fantastic that the author marketed really well (I must go explore your linked article to find out more), but the fact that so many supporters were dissatisfied with the quality tells me that there was a layer of dishonesty with the marketing. Or maybe the product wasn’t accurately described. It’s such a shame, but that person likely won’t have the trust built into their audience for any future endeavor. What do you think?
I agree that trust appears to have been broken. While the author technically did provide a book for people to read, they did not take the time and care to make it something people actually enjoyed reading. There have been comparisons of the author being somewhat like Elizabeth Holmes in the product was all marketing and no substance. Unfortunately that does give a bad name to indie publishing.
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